We’ve talked previously about how to create content with the potential to “go viral.”

Just to recap, your content needs to have at least one of these qualities:

• Highly useful
• Entertaining
• Controversial

It can be all three – and indeed –

Any content that artfully and successfully includes all three of these
elements increases the  chances of the ebook or report going viral.

Example: You can push the envelope and talk about a controversial tactic in your niche. Perhaps the tactic might even offend some people. But that’s the sort of content that’s both useful and controversial – and when people start becoming offended or push back against your report, then your report becomes entertaining as well.

Indeed, when you first sit down to create your ebook or report, you should think about what sort of conversations you’d like to take place across blogs and forums in your niche.

1. What sort of heated discussions might ensue?

2. What will people be talking about in general after reading your ebook?

In other words, start with the end goal in mind. Since your goal is to get your report or ebook talked about, you should write it around issues and using language that WILL get people talking.

Launching the Report
Earlier we talked about how to launch your viral product with a bang – namely, you need to get it in front of as many prospects as possible. As you’ve already discovered, one way to do that is to ask affiliates and joint venture partners to help you

Since a joint venture partner doesn’t necessarily require a commission for any sort of deal you set up, you can probably easily imagine setting up joint ventures.

Example: Perhaps you’ll do mutual newsletter endorsements – they tell their readers about your report now, and you’ll mention a product of theirs later.
But here’s a question:

How do you convince affiliates to pass around a free ebook?

And since your goal isn’t even to sell anything up front (rather, it’s to get newsletter subscribers), you don’t even have a backend commission to offer.

There are two common solutions…

1. CREATE a rebrandable report that includes links to other products.
Here’s the idea… Just because you’re not selling anything in your report directly doesn’t mean you can’t include a recommendation or two for other people’s products.

If you make your report rebrandable, that means that anyone can take the report and change the product links to their affiliate links. So if someone buys something from the report, the affiliate gets the commission. Meanwhile, your report also works to drive new subscribers to your site.

Quick Tip: One way to encourage report readers to opt-in to your newsletter is to create a Part 2 of your shocking report. Part 2, of course, is only available to subscribers!

It’s a win-win situation. Your affiliates get backend income from those other products and you get new subscribers. The viral effect tends to take off – especially when readers know that they, too, can rebrand the ebook and make money passing it out to their friends!

2. CREATE a “pay per lead” commission for your affiliates.
Another common way to get affiliates involved in your viral marketing launch is to offer a commission for every person who opts-in to your newsletter. In this case, the report is ONLY available to subscribers.

Here’s how it works…

Affiliates use their special tracking link to tell their newsletter readers about your shocking report. For every person who opts into your list, affiliates receive a small commission – anywhere from about a dime per lead up to a dollar or so.

How much you offer depends on your niche AND it depends on what you have lined up on the backend. You need to offer enough per lead so that affiliates are willing to tell their list. And yet you also need to make sure you can recoup these commissions with your backend offer.

As such, you should test your backend marketing system first before using this method. Otherwise, you could be out hundreds of thousands of dollars with no way to recoup it.

So which model is right for you?

If you’re new to marketing or new to your particular niche, you should choose the first model. That way you don’t risk your finances on a virtually untested backend system.

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About the Author:
This article was created by Tim Dodd, Head Trainer at 3dInternetMarketing.com. 3dInternetMarketing are fast building an excellent reputation showing online business owners where they can quickly & easily earn additional profits from their existing client base and how they can literally tap into an unending source of well qualified, eager to buy, new customers. To learn more visit [2] www.3dInternetMarketing.com today.

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