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How JV Giveaways Can Grow Your List Fast

Posted By Tim Dodd On 15/07/2009 @ 10:00 am In Contact Database, Lead Generation, Internet Marketing, Growth Tools, Uncategorized | No Comments

Here’s another fast way to add hundreds or even thousands of new subscribers to your list, fast.

Namely, by participating in a niche-specific JV (joint venture) giveaway event.

Here’s how it works…

A group of marketers in the same niche get together for a giveaway event. Each marketer offers something of value to add to the event.

Note: Giving something of value means you should create something entirely new for this event, or you should be giving away something that you previously sold. Either way, just make sure you aren’t giving away a freebie that you’ve given away elsewhere.

If everyone gives away valuable products, the giveaway event itself earns a good reputation.

These don’t tend to be small events with a handful of marketers contributing products. Rather you’ll more likely see at least half a dozen to several dozen marketers chipping in products for the event.

Now here’s why you’re able to build your list…

The only way someone can get their hands on your freebie is by opting into your newsletter list.

You can also see why you should be offering something valuable – when a giveaway event visitor is faced with opting into a dozen or more lists to receive freebies, he’s likely to pick and choose carefully so he only requests the freebies he really wants.

That means if you create a super-attractive freebie AND give visitors a compelling reason why they should opt in (to yet another list!) to get your freebie, you can expect plenty of new subscribers.

The final component that pulls the entire event together to make it a success is that all the participating marketers tell their lists about the event, blog about the event, and so on.

Usually, event participants are given a special link to promote the event. That way the event organizers can offer “perks” to those who send lots of traffic, such as showing the marketer’s freebie at the top of the list (which means that marketer will get more new subscribers).

These events are viral because not only do you have several marketers telling their lists about them, you also have the prospects talking about the event.

Do Giveaway Events Work?

Yes, giveaway events DO work… meaning you can build your list very quickly.

However, the downside is that some of these giveaway events attract freebie seekers.

As such, you’ll need to select your giveaway item carefully so that it’s most attractive to your niche market.

You’ll also need to have a special autoresponder series in place to help build a relationship with your new subscribers.

Quick Tip: One of the first things you should pitch to your new “giveaway event” subscribers is a relatively cheap product – something in the range of £10. That’s a “no brainer” price, meaning you should have high conversions if your product is in demand and the copy is persuasive.

Offering these low-priced products up front is one way to get subscribers to take the plunge and make that first purchase with you. Once they’ve done that, you have them in your sales funnel – which makes it easier for you to sell more products and more expensive products to these new customers.

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About the Author:
This article was created by Tim Dodd, Head Trainer at 3dInternetMarketing.com. 3dInternetMarketing are fast building an excellent reputation showing online business owners where they can quickly & easily earn additional profits from their existing client base and how they can literally tap into an unending source of well qualified, eager to buy, new customers. To learn more visit [2] www.3dInternetMarketing.com today.

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