Your “resource box,” which is also known as the “byline,” “author’s box,” and other similar names, appears at the end of your article. As mentioned –

The entire purpose of your article is to get people to read all the way down to your resource box… and then CLICK on a link.

Many authors completely waste this valuable real estate. Instead of giving their readers a reason to click on their link, they focus too much on themselves.

I’m sure you’ve seen this many times before. How many times have you encountered a resource box that goes something along the lines of :

“John Doe is a certified personal trainer with ten years of experience…”

I won’t even bother creating the rest of that fictional resource box because hardly anyone would read it anyway.

And here’s why:

Your reader doesn’t care about you.

They doesn’t care if you’re certified in anything, if you have X number of years experience, if you graduated with this degree from that college, etc. And so by talking about yourself and your accomplishments all that will happen is  that your bored-to-tears reader will quickly click the “back button”.

The only thing your reader cares about is themself.

That’s it!

They  only care about their problems and how you can solve them. If you say anything about yourself, you’d better tie it directly into a great benefit for them. Otherwise, leave it out and make sure your ad is entirely about how your reader will benefit from clicking on your link.

Notice I used the word “ad” in the above sentence. That’s no accident. Your resource box shouldn’t really be used as an author biography, even if that’s how most people do use it.

No, your resource box is an advertisement that should give readers a clear and compelling reason for them to click through to your site to learn more information. And like any other ad, that means arousing some curiosity and offering enormous benefits.

But here’s the good news:

You can be somewhat of a mind reader with regards to your prospects, thus increasing your conversion rate. That’s because you already know what has caught the attention of your prospect – if they read your article, then offering them more of the same (but even better!) is a sure way to get them to click through!

Indeed, you can even offer them more of the same by asking them to click through for “Part 2” of the article. Or, as mentioned previously, you can offer a free ebook that’s an extension of the article with some of your best tips inside.

Extra Special Tip: Take the time to segment your list. If someone is reading an article about “lifting weights to lose weight,” then don’t send them to the same landing page as the person who’s reading your article about, “diet pills that work almost like magic.”

While there might be some overlap between the markets reading those articles, chances are you’re talking about different niches. If you keep them on separate lists – or at least segment your list so you can separate out these niches – then you can target your lists better and send emails that speak directly to the different niches.

And you’ll quickly discover that, soon after putting this key tip into practice, your sales will immediately start to increase!

[1] Click Here To See 100 Even Better Ways To Make Your Website Sell Like Crazy!

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