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Archive for 22/05/2009
Pay Per Click (PPC) Search Engine Marketing
22/05/2009 by Tim Dodd.
Pay Per Click (PPC) search engine marketing is just what it says it is. However, rather than paying for your ads to be displayed, you only pay when someone clicks on your ad.
Note: The amount you pay per click depends on how much you bid per keyword. The higher you bid, the higher your ad appears in the results – and the more you pay each time someone clicks on your ad.
Google AdWords is perhaps the most well-known pay per click search engine, but Yahoo!, MSN and many smaller search engines also offer PPC ads. All of these PPC search engines basically work the same:
The user enters keywords and a list of organic search engine results appear. Alongside those organic results are sponsored ads – those are the PPC ads.
Here’s how to Read the rest of this entry »
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