It is very common that people who are new to Internet Marketing face difficulties writing their own sales copy – more widely referred to as copywriting. Nevertheless, copywriting becomes much easier if you always look to bear in mind these 9 vital elements:

1. Headline
The most important element of your sales letter is always the headline. This point cannot be over emphasized. Try using a red headline to grab your reader’s attention. Make sure the headline is catchy, easy to read and in a bigger, bolder  font (preferably Tahoma) than the rest of the copy.

2. Attention
You must start your copy by grabbing your reader’s attention. After the headline has done its job, you need to get your reader’s attention by telling them what they are about to discover. Tell them straight away what they are going to learn by reading all the way through your sales letter.

3. Interest
After you’ve got your visitors’ attention, you need to start telling them a compelling story in order to keep them reading about what you have to offer. Intrigue them by frequently referring to how you can help them – and remember to keep mentioning all the benefits that they can expect to receive!

4. Desire
When you have stimulated their initial interest so that they want to know more about what you are going to offer them, keep them in suspense!  Work at making them want it even more! Talk about how your product will change their lives, tell them how all the problems that they’ve been encountering will disappear after they’ve got your product – and most important of all, always, always remember that it’s about solving your reader’s problems, not about solving yours!

5. A Call To Action
By now, you should have them salivating heavily for your product! They are ready to hear how they can obtain your unique solution to their problem. Urge them to buy your product by reinforcing why they absolutely must own what you are offering them. Don’t be embarassed to make the offer in two or three different ways so that your message really gets home.

6. Long Copy
It has been proven many, many times that long, single page, direct sales letters are a highly effective way of selling a product. This technique allows you to list everything that your prospect needs to know about your product and prevents them  from ever becoming confused by what you are offering them . So, grab their attention, intrigue them, outline all their options in detail, stimulate their desire and then sell them your product.

7. Testimonials
Undoubtedly, one of the most compelling reasons why people buy is unequivocal evidence from happy customers who experienced fantastic results after purchasing your product. By providing testimonials like this, you have third party endorsement supporting your claims and often this is what will persuade your prospect to place their order.  Jut think about when you make a purchase yourself, isn’t it always easier to make the decision to buy when what you want to buy has been recommended by someone you know or respect?

8. Tidy sales copy
Don’t over clutter your sales copy with too many fancy colors, graphics and so on. It’s important that your prospects  focus most upon your words. To many pictures and colours can distract the reader and end up putting them off, which isn’t the result you’re after.

9. Tell A Story
A good sales letter never fails to hook its readers early in the piece. People naturally seek closure and as a result are used to completing tasks. Just remember a time when you were little and half way through an exciting film you were in the middle of watching, your mother dragged you away to do something else. How did you feel? You probably would have wanted to know what happened next and how the movie ended, wouldn’t you?

And it’s no different with the best sales letters, readers should crave to know how the story ends and as the copy writer, it’s your responsibility to tell them!

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