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- 16/09/2009: 5 Fantastic Reasons For Building Your Own List
- 30/08/2009: How To Build Your List Using Free Classified Ads
- 25/08/2009: Driving Traffic Using Social Bookmarking Sites
- 20/08/2009: Using Social Networking To Build Your List
- 15/08/2009: Creating Tools & Other Content To Spread Virally
- 10/08/2009: How to Create Your Own Viral Videos
- 30/07/2009: How To Create An Ebook or Report That Goes Viral
- 25/07/2009: Create A Viral Petition To Build Your List
- 20/07/2009: How To Use Quizzes to Build Your List
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Turning Your Promotion Into A Global Pandemic
The best way to get an ordinary marketing message to spread faster than a global swine flu pandemic is to engage in an online viral marketing campaign. The aim being to make it easy for your happy. satisfied customers to spread your message by telling everyone they know about your products and services. Here are 6 of the best ways you can do this for yourself:
Newsletters or e-zines: Since most newsletters and e-zines are delivered via e-mail, it’s easy for your customers to hit forward and pass them on to several friends. However, this will only happen if you include good, quality information in your electronic publication. Rather than simply advertising your products or services, consider writing articles, hosting guest columns, and generally providing your customers with something fun.
Article syndication: Once you have written articles for your newsletter or e-zine, share the knowledge by uploading them to article syndication websites. These are “article banks” used by web masters looking for fresh content for their own websites. Essentially, you are giving anyone permission to reprint your article, with the caveat that your authorship and a link to your website is included. Article syndication creates inbound links that boost your website’s search engine rank, and make it more likely customers will find you.
Refer-a-friend programs: Got something valuable to give your customers, such as bonus products or promotional items? Consider using a refer-a-friend program: in exchange for providing you with a number of e-mail addresses to which you can send a one-time announcement about your business, you can give your customers something they’ll enjoy, and make them eager to tell their friends about your website.
Link-swapping and banner placement: As mentioned in the previous section, the more links there are on the Internet leading to your website, the greater your exposure will be. Offer to host other websites’ links and banner ads on your site in exchange for a reciprocal link from theirs. Also, keep in mind that inbound links (links that point to your website, and are not linked back from your website) carry more weight with search engines than outbound or reciprocal links. Try to post as many inbound links as you can.
Giveaways, contests, and freebies: Once again, everyone loves to get something for nothing. Sponsoring contests and giveaways will naturally generate the urge for your customers to tell others about your website, so everyone they know can get the free deal or enter the contest. Don’t hesitate to give away the occasional product or service in exchange for the marketing value it can bring your business!
Online communities and forums: Joining forums and communities dedicated to topics that will interest your customers is a great way to get your name out there. Remember, online etiquette dictates that you do not simply join a forum and immediately post advertisements. Spend some time getting to know other forum members, and they will be happy to tell others in the community about you and your business.
As with other forms of advertising, your message has to be compelling and interesting, or no one will want to pass it on. Make sure to spend as much time developing your advertising message as you do spreading it around. And whatever you do, don’t forget to include your USP, any promotions or freebies you may be running, and your website and contact information.
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About the Author:
This article was created by Tim Dodd, Head Trainer at 3dInternetMarketing.com. 3dInternetMarketing are fast building an excellent reputation showing online business owners where they can quickly & easily earn additional profits from their existing client base and how they can literally tap into an unending source of well qualified, eager to buy, new customers. To learn more visit www.3dInternetMarketing.com today.
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