6 Ways Posting Your Own Articles Accelerates The Growth Of Your Business

In today’s highly competitive world of business, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be a vital means of survival, especially in the cutthroat world of ecommerce. But, getting high search engine rankings can be difficult if you are unaware of the plethora of website promotion strategies available for driving traffic to your website.

There are many approaches you can adapt, from paid advertising to affiliate marketing. However, many of these strategies require payment. However, there are also many ways you can promote your website and significantly increase your web traffic without it costing you a penny. Writing articles is one of the most effective business promotion strategies you can use. How, you may ask, can writing articles help improve my web traffic? Well, here are six ways how articles can really help to dramatically increase your business and enhance your reputation in a very short space of time.

1.   Get Seen By More People

When you produce a good article, it would be a waste not to share it with as many prospective customers as possible. You could just post it on your website and hope that a few of your loyal visitors see it or you can submit it to a whole host of other sites such as e-zines and online publishers. By submitting articles to these sites, you gain exposure not only to your ideas but also to your website. Simply include a link back to your main site and include a few pertinent details in a resource box at the end of the article (apologies in advance for stating the obvious, but take a look at mine at the end of this article, by way of an example!) and you’ll find that you quickly start receiving regular requests for your help by new prospective customers . You receive wide exposure and free advertising. What could be better? By submitting your articles to popular e-zines you are leveraging their popularity for your benefit. Other sites who also find your article relevant will then link back to you and you’ll start to increase your link popularity, which is another important strategy for increasing awareness of your online presence. Remember that most people are just online looking for information and by giving them what they want, your article fills this need, resulting in more exposure and more visitors to your web site.

2.   Free Marketing

Submitting your articles to other online publishers presents an opportunity to advertise your business without having to pay outrageous fees. You must avoid blatant marketing terminology in your articles but by making it informative and useful to your readers, you will find that they naturally want to discover more about you, and you tell them where they can find out more about you  in your resource box at the end of your article.  Also, by making your article easily readable as well as helpful to your readers, you  immediately create a good first impression of your website, which hopefully leads to a visit and ultimately a purchase. Good quality, educational content in your article will always be far more effective than than the few lines you get with an advertisement. By writing articles, you have a great opportunity to presell your products and/or services to your prospective customer.

3.   Gain Higher Search Engine Ranking

When you create you article you want to make it as search-engine friendly as possible. You do this by making sure that you include your preferred keywords within your headings and your meta tags. You should also create a new web page for your article on your website. This all helps to increase the chances of your article being picked up by the search engines (otherwise known as Search Engine Optimization).  After uploading a new webpage to your server, search engines spiders will review the content and amend your search engine ranking accordingly. Remember that your main aim is for your articles to show up early to people searching within your specific niche market. However, I wouldn’t recommend only focusing on search engine optimization to attract traffic because SEO is such a complex art and besides, the search engine owners keep moving the goal posts. Therefore you would be best advised to just write each article as well as you can whilst keeping your main keywords (or search terms) in your peripheral awareness so that your article remains readable and interesting. After all it’s how often your article gets read that ultimately determines your search engine ranking!

4.   Increased Linkage To Other Sites

Instead of looking for other sites to establish reciprocal links with your site, why not simply submit articles to other sites? Just remember to include a link to your main site in your resource box. When other websites pick up and publish your article, you automatically get a link partner. Your aim should be to get as many link partners as you can because link popularity is one of the key factors used by search engines to determine your search engine ranking. The more valuable and informative you can make your article, the more other websites will want to download it and publish it themselves.

5.   Create A Better First Impression Whilst Enhancing Your Own Reputation

By writing interesting, unique and relevant articles, you are not only get more exposure to your business, you also create an excellent first impression with your reader. By encouraging more people to visit your site, you expose your business to more potential customers which in turn leads to more product sales and a growing reputation within your marketplace. All as a result of a few carefully crafted and well-placed articles. Being seen as a published author builds your reputation as an authority in your field which in turn makes more people eager to do business with you.

6.   Build Credibility Through References And Testimonies

Certainly, your articles will receive feedback when you publish them in e-zines and other free article sites. Record all your positive feedback and comments and use them as promotional material on your website or any of your other marketing material. Your credibility can be greatly enhanced by your feedback, as it creates a favourable impression on both your prospects and your existing customers. In this highly competitive world, establishing a high level of credibility and trust are essential in order to attract new customers or make your existing customers even more loyal. Publishing original, relevant and useful articles are a valuable tool any business can you use to enhance your reputation and boost your business

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About the Author:
This article was created by Tim Dodd, Head Trainer at 3dInternetMarketing.com. 3dInternetMarketing are fast building an excellent reputation showing online business owners where they can quickly & easily earn additional profits from their existing client base and how they can literally tap into an unending source of well qualified, eager to buy, new customers. To learn more visit www.3dInternetMarketing.com today.

Duplication Rights: You may copy and use all or part of this article for inclusion within any online or offline media on condition that you include the “About the Author” paragraph in its entirety.

This entry was posted on 30/03/2009 at 10:00 am and is filed under Lead Generation, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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