Double Your Turnover By Using 5 Psychologically Proven Exit Strategies

Usually, when a visitor is about to leave your sales page, you’d consider it as a lost opportunity.  But there are some marketers who actually manage to take a winning position when it comes to these visitors through some excellent implementation of sound exit strategies.

Basically, exit strategies are contingency measures in the event that your visitors will say “no, this offer is not for me,” or “I’ll go check other options first.”  The first group would be a hard sell, even with the employment of the exit strategies we will discuss, but you’d still get a fair shot of changing their mind which is more than what other marketers will get.  The second group can easily be swayed to your advantage.

The heart of exit strategies will have to be pop-ups.  Pop-ups are those timed boxes that appear on a web page.  This is easily done through the use of specialized scripts.  A lot of pop-up scripts are available in the market today.  Sometimes, your WYSIWYG web designer program has a built-in pop-up generator.  Or you can make one yourself, if you know some basic programming skills.

To implement any of the exit strategies we will be discussing, you’d have to set up a pop-up to appear at the precise moment that your visitor will leave your website.  Again, through some customization features in most pop-up generator programs, this can easily be accomplished.

There are many kinds of exit strategies you can employ.  Each of these exit strategies is carried out via pop-ups, so again, seriously consider investing on a pop-up generator, if you do not have the programming skills to come up with your own or if your WYSIWYG HTML editor does not provide for such an automatic feature.

Let’s take a look at some of the more popular exit strategies of today:

1. Offer a One Time discount.  Remind your visitor that such will only be offered that very moment, and if he’ll leave it be, it will be gone forever.  Most pop-up generators allow such a condition.  Don’t be afraid about the amount you will be compromising, especially if you’re selling information products.  Every penny you will receive from the sale of information products will be profit, after all.

2. Offer other products.  A visitor may not be interested with what the particular sales page is selling, but this doesn’t mean that he won’t be interested with other products.  Pop-ups during exit is a great way to expose other products to a visitor you’re about to lose.  It’s a win-win scenario for you.

3. Offer a One Time bonus package.  Throw in some products in exchange for your visitor’s decision to purchase what your sales page is offering.  Make it unique.  Make it irresistible.  Make it something that will blow his mind.  You may still receive a “no, thank you,” but it’s always worth the try.

4. Offer subscription to your mailing list.  Some visitors are just adamant to say “no.”  But this doesn’t mean that you can never earn from them.  You can always capture their contact details, and follow up on them later on.  Warm them up for future offers, and you might just receive their sweet assent after a few tries.

5. Offer subscription to someone else’s mailing list.  The said mailing list may belong to a JV partner, or to someone who will pay you a certain fee for such lease of your virtual real estate.

The point of these proceedings is to show you that in internet marketing, there is no such thing as a lost visitor.  You can earn from any angle for as long as you will employ the right strategies.  And with exit strategies, you can potentially turn what would otherwise be a lost opportunity into gold.

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About the Author:
This article was created by Tim Dodd, Head Trainer at 3dInternetMarketing.com. 3dInternetMarketing are fast building an excellent reputation showing online business owners where they can quickly & easily earn additional profits from their existing client base and how they can literally tap into an unending source of well qualified, eager to buy, new customers. To learn more visit www.3dInternetMarketing.com today.

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This entry was posted on 27/03/2009 at 07:53 pm and is filed under Sales Page Strategies, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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