31/03/2009 by Tim Dodd.

Niche marketing involves optimizing your access to small markets.  You identify a market with a specific need, supply a product or service that meets that need, and communicate your ability to meet their need.

Identifying a Niche Market
A niche market is a specialty market.  Identifying one takes some creativity and research.  One way to identify a niche is to Read the rest of this entry »

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30/03/2009 by Tim Dodd.

In today’s highly competitive world of business, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be a vital means of survival, especially in the cutthroat world of ecommerce. But, getting high search engine rankings can be difficult if you are unaware of the plethora of website promotion strategies available for driving traffic to your website.

There are many approaches you can adapt, from paid advertising to affiliate marketing. However, many of these strategies require payment. However, there are also many ways you can promote your website and significantly increase your web traffic without it costing you a penny. Writing articles is one of the most effective business promotion strategies you can use. How, you may ask, can writing articles help improve my web traffic? Well, here are six ways how articles can really help to dramatically increase your business and enhance your reputation in a very short space of time. Read the rest of this entry »

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29/03/2009 by Tim Dodd.

Most people have no idea how to write a squeeze page that converts. Instead, they slap together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful opt-in page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – nevermind a copywriter. But as someone selling a product or trying to build a list, it is important that you know
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28/03/2009 by Tim Dodd.

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:
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27/03/2009 by Tim Dodd.

Usually, when a visitor is about to leave your sales page, you’d consider it as a lost opportunity.  But there are some marketers who actually manage to take a winning position when it comes to these visitors through some excellent implementation of sound exit strategies.

Basically, exit strategies are contingency measures in the event that your visitors will say “no, this offer is not for me,” or “I’ll go check other options first.”  The first group would be a hard sell, even with the employment of the exit strategies we will discuss, but you’d still get a fair shot of changing their mind which is more than what other marketers will get.  The second group can easily be swayed to your advantage.

The heart of exit strategies will have to be Read the rest of this entry »

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